Demo-ing After The Fact: A PixelPop Retrospective

Watching strangers play your game is terrifying. It’s especially terrifying when your game is already released. The flaws you see can be corrected, but they can’t be contained. They are already out in the world, installed on the hard drive of everyone who has bought and played the game. Even if they are minor issues–even if you are incredibly proud of the game you put out there–the smallest of imperfections can drive you crazy because there’s nothing you can do to fix them for all the people who have already experienced them.

Despite that, we attended this year’s PixelPop Festival with a demo of Echoes of the Fey Episode 1: The Fox’s Trail.

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PixelPop Festival, now in its third year, is St. Louis’s annual gaming convention. It features competitive events, talks from developers and others in the industry, and of course demos of upcoming and recently released games. It ran from October 8-9 this year at a new location, the St. Louis Science Center.

There are a few reasons we brought Episode 1 to PixelPop. First off, right now we’re in a transitory period. If we’d committed to GameMaker Studio after finishing Episode 1, I’m sure we’d have a (very rough, very early) build of our next release, Episode 0: Immolation to show off right now. But we decided to make the rather huge leap to Unreal Engine 4, which necessitated rewriting our VN system from the ground up and learning how to make 3d environments. So you might say we’re a little behind schedule. Second, we wanted to test controller support before submitting a build for approval on console. Handing folks a controller at a convention to see how they use it seemed like the best way to get an idea of how accessible our build would be.

Fortunately, the results were great. We’ve brought our visual novels to various events, but none were more welcoming than PixelPop. Demo-ing a visual novel is never easy. VNs don’t have small, digestible chunks or “vertical slices” that can be carved out and used as a standalone example of the overall gameplay. We basically have two options: start players at the very beginning of the game and hope the first few scenes are compelling, or pick out a spot in the game we know is exciting and start players there.

For our very first demo at Anime St. Louis earlier this year, we took the later route. We skipped ahead in the story to when the player can control Sofya’s transformation into a cat, which allows them to spy on various characters and have a little freedom in the overworld portion of the investigation. We wanted people to see the beginning of the side stories, and see the very first hints at the mystery central to the game. Unfortunately, we found that people were just confused. Dropping people in the middle of the story left them with too many questions, and the core gameplay of a visual novel just doesn’t work if you don’t understand what’s going on.

Going forward, we decided to start our demo at the beginning. Our game starts with a nice CGI, an introduction to the world, and then a short scene with a cat, all of which are at least conducive to drawing people in. This meant that the demo would not feature the full extent of the exploration/investigation, but we recognize that the story is the draw and that needs to make sense.

On the first day of PixelPop, we committed to our usual strategy of encouraging players to use headphones. The first few scenes are heavily voiced, and we’ve got some rad music we want people to hear. Convention demo areas are usually pretty loud, so we figured the best way to make sure all of it is heard is force headphones.

However, we quickly discovered yet another problem with demo-ing a visual novel. Even a small portion of the game–the first investigation sequence of the first day–can become a 30+ minute experience if a player gets into the game and goes everywhere they can. And there are pretty much two reactions we had to our demo. Either people immediately didn’t like the game (too much reading which, hey,I get it) and left after a minute, or they stuck around for a while and played through several scenes. We loved seeing people get deep into the demo, but with only one demo station, it limited the number of people we could engage. We put the game on a larger monitor to the side so passers-by could watch, but that wasn’t quite enough to entice anyone to stand and observe the demo. So we decided to bring a set of speakers for the second day.

Despite the loud demo floor, we found that the speakers encouraged people to stand and watch the demo, which for a visual novel is almost as good as getting them to play it. Granted, we had the opening music in our heads all day, but I think it was worth it.

All in all, we had a great experience showing off Echoes of the Fey to the crowd at PixelPop. We’d encourage any local developers (and any developers who can make it to STL with relative ease) next year to join us!

 

Echoes of the Fey – The Prophet’s Arm (Part 4) Final

This is part 4 of a multi-part short story detailing one of Sofya Rykov’s cases prior to The Fox’s Trail. Part 1 can be found here and part 2 is here.

The second Sofya stepped into the pub, every eye in the room was on her. There were a dozen Leshin seated throughout the surprisingly spacious tavern and every one was curious why a Human would dare to join them.

Normally, Sofya felt rather comfortable around Leshin. Spending so much time with Heremon over the last few months helped with that. But she’d rarely visited their side of the border, and mostly interacted with them as minority in post-occupation Vodotsk. This was different. Now, she was the only Human in the room.

“Do you see any soldiers around?” Sofya asked quietly.

“No one dressed as such,” Heremon replied.

“Good. I don’t see Braden here and I need a drink.” Sofya headed for the bar but Heremon grabbed her arm.

“We need to be careful. There could be an ambush.”

“They tied up their horses out front. Not a very good ambush, if you ask me.”

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Echoes of the Fey – Vocal Theme

Yesterday, we debuted the vocal theme for Echoes of the Fey: The Fox’s Trail. Check it out!

This is the first time I’ve ever (co)written a song for a game, so I thought I’d write a bit about the thought process that went into it. It all starts way back at the beginning of development, when we were brainstorming about the aesthetic of the project. For some important story reasons (specifically the motivation behind the Human/Leshin war) there was always going to be a light steampunk element to the world. Traditional steampunk is a little played out/a bit of a cliche, so we aimed for a variation on the idea.

The fledgling machinery of our world isn’t powered by coal or literal steam, but magic drawn from Fey rifts. It’s clean energy. The world isn’t (visibly) polluted by its use. So I guess our aesthetic is Clean Steampunk? I don’t know, that sounds like a bad Skyrim mod so maybe I just need to come up with a new term.

ANYWAY, we aimed for a musical style that would reflect fantasy with an ethereal sci-fi touch. And we immediately seized upon Tangerine Dream’s soundtrack for Legend as an inspiration. Now, I realize this is a somewhat controversial work to cite. Legend was originally scored by Jerry Goldsmith, who was replaced by the studio near the very end of production on the film. Tangerine Dream was chosen to (bizarrely) appeal to a more youthful audience, because apparently the kids were way into new age electronica in 1986. A lot of people prefer the Jerry Goldsmith score and think the TD score (completed in only a few weeks to meet the deadline) is dissonant with the visuals of the film. Jenny (my co-writer, artist, and composer on this project) think those people are crazy.

A few months into production, we watched Legend again and I was struck by the over-the-top cheesy ballad that closes out the film.

Is it a good song? I’m not even sure. But it evokes a certain time in fantasy/action film making that is incredibly distinct. Legend wasn’t the first film or the last to end on a dreamy ballad that casually drops the title throughout. The Neverending Story and The Last Unicorn, for example. And if you widen the definition of the credit song ballad to take out the requirement of naming the title, you draw in Robin Hood: Prince of Thieves, The Princess Bride, and a ton of other films made from the mid 80s through the 90s.

Video games have their own version of this phenomenon. Final Fantasy games starting with VIII have prominently featured jpop ballads, and the Kingdom Hearts spinoffs have followed suit. Final Fantasy IX is probably the best one.

Final Fantasy XV is going to have a cover of Stand By Me by Florence and the Machine instead, if you want to know how bizarre things have gotten over at Square-Enix.

Thinking about these traditions gave me an idea: why couldn’t we do something like this for Echoes of the Fey? We were already shooting for a sound that invoked the fantasy films of the mid-80s. Why shouldn’t we have a vocal theme song.

This should have been a hell of an undertaking, since neither of us can sing. But we were lucky. The voice actress who plays Sofya in Echoes of the Fey, Amber Leigh, is also a singer. Once she said she was down to record the song, we knew we had to do it. Jenny wrote the composition and a version of the lyrics that, unfortunately, could have been seen as a spoiler for some of the events of The Fox’s Trail. That was fine for a song that played over the credits, but we decided that we wanted to use it as a promotional tool as well.

So I took a crack at songwriting. Let me tell you, it is not as easy as my previous experiences with penning lyrics: swapping words around in popular songs to make twitter jokes.

My first pass had the correct number of syllables on each line, but apparently it matters where you put the vowels (especially in a slow paced song) because I was trying to force Amber to hold some really terrible sounds.

So I did a second pass, and with Jenny’s help (and patience) we arrived on the lyrics we are using today. And we’re really happy with it! Our final product feels like a mix between the cheesy fantasy ballads that inspired us and the eerie Julee Cruise/Angelo Badalementi collaborations of the same era. Which is a fantastic result for me, since this project is all about mashing together fantasy and noire and making them kiss.

Hopefully you enjoy the song and I look forward to everyone playing the game that inspired it in (hopefully) a month!

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Announcing the World of Echoes of the Fey

Hey everyone, I suppose an introduction is in order. This is Malcolm Pierce, aka Redbird Menace. I helped out with Duma/debate dialog in Woodsy Studio’s last game, Serafina’s Crown, and I’m here to write about my involvement in the upcoming Echoes of the Fey, an ambitious multi-part visual novel series. This isn’t a new partnership by any means–I did court/debate dialog on Serafina’s Crown and she did music/art on The Closer: Game of the Year Edition–but this is the first time we’re going to fully invest on the same project.

Echoes of the Fey takes place in the realm of Oraz, a land split between Humans in the east and Leshin (the politically correct term for Elves in Oraz) in the west, with a great forest separating them. Leshin do not age and can use powerful sorcery called Fey Magic. Humans aren’t so lucky, though they eventually learned to build large machines—Fey Reactors—to harvest the magical energy used by the Leshin.

leshinThe activation of the Fey Reactors sparked a Leshin invasion of the East. Stronger, faster, and capable of magic, the Leshin thought the war would be over quickly. It wasn’t. Humans fought them tooth-and-nail with superior numbers and dragged the conflict out over thirty years. Eventually, Leshin sentiment turned against the war. The people overthrew their religious government and came to terms with the Humans. They restored the original borders and began a new, unstable era of peace. That’s where our story begins.

I know this sounds like a typical Lord of the Rings derivative, something I’ve been hesitant to write for long time. But it’s not. Echoes of the Fey is high fantasy with a twist: it’s not really high fantasy. It is a detective series, inspired as much by Raymond Chandler as J.R.R. Tolkien. The main character is not a king or a prince, and her goal is not a throne or the salvation of her people. She is a private investigator, and all she wants is enough gold to pay her rent and keep her in whiskey for the foreseeable future.

Sofya

Sofya Rykov

Sofya Rykov is a veteran of the Great War and a victim of its final weeks. The daughter of a wealthy noblewoman, she had secured a cushy position guarding a Fey Reactor deep in Human territory. In the last days of the war, the Leshin launched a desperate attack on the reactor and detonated it, killing thousands. Well within the blast radius, Sofya should have died that day. But she barely survived, and in the wake of the disaster found herself with unstable magic powers that no Human before her has ever possessed.

Frightened of what Humans or Leshin might do to her if they discovered her powers, Sofya withdrew from society and now ekes out a living as a mercenary, investigator, and (occasionally) con-woman. She is assisted by her friend and doctor, a Leshin by the name of Heremon ir-Caldy.

Overworld character sprites.

Overworld character sprites.

Each chapter of Echoes of the Fey will start with a client, a mystery, and an angle that will force Sofya to explore her own magical abilities as well as the evolving relationship between humans and Leshin.

While the realm is nominally at peace, the truth is that new wars are brewing. During the conflict, Humans united under the banner of the powerful House Lapidus, which now asserts a claim to an empire that spans from the Leshin border to the eastern coasts of Oraz. Imperial troops spread across the land attempt to maintain Lapidus rule against other ambitious families and county governments. 

Meanwhile, on the other side of the border, the new Leshin leaders—The Alliance of Free Cities—struggle to unite a people previously only united by their religion. New extremist factions have emerged in the wake of the old clerics disbanding.

Echoes of the Fey is centered on the Human border city of Vodotsk, a scarred city that had been occupied by Leshin forces for decades prior to the peace accord. Humans and Leshin, just months separated from a brutal war, struggle to co-exist peacefully. The ruling houses of the region are defunct and control of the city shifts between an interim county government and newly-arrived Imperial officers and sympathizers who seek to add the lands to the Lapidus tracts.

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The first full episode, The Fox’s Trail, involves a missing Leshin veteran and the youngest son of a wealthy Human house, Eduard Galkin. The Fox’s Trail will be a choice-driven visual novel with multiple endings and character side quests scattered throughout Vodotsk. In preparation, I (hopefully) will be releasing a free short story/novella The Prophet’s Arm, detailing an early case involving a key side character in The Fox’s Trail.

Hopefully all of this is coming in May 2016, but we know how things get delayed so I’m not ready to put a full release date out there for either the VN or the novella. We work fast and a good amount of the game is already finished but, you know, shit happens. As development continues, I’ll drop by the Woodsy Studio blog for story updates and character profiles. So stay tuned!

Making a Visual Novel in Game Maker

My first three games (Serafina’s Saga, Quantum Conscience, and Serafina’s Crown) were all made with Ren’Py. Ren’Py is fantastic software that is free, easy to use, and reasonably versatile. When I first started making Serafina’s Saga, I knew very little coding outside of HTML, and I was very grateful for a program that required no programming knowledge to get started. After going through the typical tutorials and regularly checking the forums for help, I was well on my way to completing my project.

With Quantum Conscience, I wanted to make something more unique, and to do that I needed to push beyond the standard VN boundaries into the land of programming. I was lucky enough to get some programming assistance from “CheeryMoya” & FunnyGuts” (twinturtlegames.com), who already had a basic infoscreen system I could use, and they gave me some helpful tips on adding a system for reading thoughts. At this point I still had no idea what I was doing with the code, but I was able to get a system up and working. Gradually, as I began to customize and tweak the code, I learned what each line or function meant and what purpose it served. Eventually I was able to add a little code of my own.

Around the time I finished Quantum Conscience, I knew enough coding to be dangerous, but I still couldn’t program something new on my own; I just knew how to mess with other people’s code. So I decided to take programming seriously. Inspired by a local group of women called Coder Girl, I signed up for Harvard’s free CS50 course online. I made it a little over halfway through the course, and although I never finished, I learned enough about programming to jump-start Serafina’s Crown and add the mini-game debate system completely on my own.

By the time I finished Serafina’s Crown, I felt confident enough to call myself a programmer. I also wanted to keep pushing into new boundaries and add more “gamifying” elements to future visual novels. Specifically, I wanted to add a simple world for the player to roam and explore in between cutscenes. Although I could add these elements to Ren’Py with a lot of programming, I wondered if it was time for me to try a new engine. I considered RPGMaker, but it doesn’t yet have enough graphics or porting options for my tastes. So I turned to Game Maker.

My first few attempts to start a visual novel in Game Maker were extremely difficult and overwhelming. It took a ridiculously long time for me to get the tiniest parts of a text system working correctly. Then I found the Edge VN Engine by ThinkBoxly. It was well worth the price to get some solid code to start building a visual novel in Game Maker.

The Edge VN system was a sleek and solid platform from which to start building. But I still needed to build a lot; I remained a long way from the comfortable environment of Ren’Py to which I’d grown accustomed. I needed to add an in-game choice menu, a character costume layer system, character expression changes, branching dialogue systems, and a basic menu system altogether … all things that come default with Ren’Py. Fortunately, the EdgeVN creator, Luke Chasteen, was very helpful to me in my endeavors, and has since continued to add related features to his Edge VN engine.

Altogether, the transition from Ren’Py to Game Maker has not been an easy one. It has taken me several months to set up a coding environment from which I can comfortably write and expect to run smoothly like Ren’Py. Personally, I wanted to grow as a programmer, so I accepted the challenge along with the time sacrifice required. I continue to code other aspects of the game beyond the visual novel scenes, which in my case involves adding a 2D side-scrolling world with parallax layers, animations, and an inventory system. But now that I finally have a foundation with which to build my next visual novel, I am excited about all the possibilities ahead. The flexibility of Game Maker will allow me to add almost any gaming element to my visual novels that I desire.

New team, new visual novel!

A lot of things have been changing for me and my little studio over the last few months. Firstly, I got a new full time job in the games industry, and I have been very excited to work with a great group of devs, artists, and game testers. I’m learning a lot every day and that makes me happy indeed.

But I’m not done making my own visual novels, and although I technically have less time to work on them now, that will be balanced by the fact that my team is growing. Along with Malcolm Pierce, my co-writer for Serafina’s Crown, artist Wendy Gram will join the team for my next visual novel! The visual novel will also be created with Game Maker (thanks largely to the Edge VN Engine by ThinkBoxly) which will allow me to add more game-play elements into the story than in the past.

I can’t tell you much about the new visual novel story just yet, except that it will be a fantasy noir of sorts, with an all new world and all new characters. Here’s a peek at two of the main characters:

Artwork by Wendy Gram and Jenny Gibbons

Artwork by Wendy Gram and Jenny Gibbons

And here’s one of my compositions for the game thus far:

And for the last bit of news, from now on my games will be published through a collaboration with Thesis Games. I look forward to sharing more with you as game development progresses!

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Writing Branching Narratives (AKA Time Travel vs. Parallel Universes)

Over the last couple of years, I have discovered that writing stories with branching plot paths might be one of my favorite creative processes in the world… and also the most frustrating.

I experience the story as I write it.

I truly believe that every writer has a different style and process that works best for her, and while techniques exist to help any writer execute her vision, the truth is that there is no one or even best method for strong writing in general. Personally, I have always fought against the motto that a lot of writers intone when asked how to write: “Writing is editing,” they often say. “Writing your first draft helps you get your thoughts onto paper, but the true writing happens during your second, third, or even fourth draft.”

For me and my own writing style, that motto is bull shit. Yes, I believe that editing is important. Yes, I’m willing to admit that maybe I need to do more of it sometimes. But for me, something magical happens when I write that “first draft.” I don’t approach it lightly. I spend a lot of time thinking, planning, and feeling what I want to portray before I start writing. And once I do start writing, I feel as if my words come to life as I write them. I feel as if my characters are really in the room, saying what I tell them to say, moving as I tell them to move. I feel a bond between myself and the world I’m creating that is fundamental to my ongoing muse. I discover the story even as I’m writing it. The characters tell me more about themselves as I write them; they lead me towards the twists and turns of the plot, even if my outline disagrees with them.

Often, as I write that first draft, I will stop and rewrite some of my freshest paragraphs, tweaking small sections until the scene flows to match what’s in my head. Sometimes, I’ll need to change something earlier in the story to support something new that I’ve discovered while writing the new scene; if so, I make that change immediately.

Generally, this is my process. Although I go back and edit some later, those changes tend to be surface-level, polishing the pace and consistency of the story. My “first draft” is my most important, my most treasured, and often the closest to my final form of the story. This is not to say that I never go back and rewrite scenes or even delete scenes if necessary—that agonizing process writers love to describe as killing your babies. For me, the reason that it’s so difficult to go back and change something from my first draft is because it feels wrong. When I tried to describe this feeling to my sister once, I told her, “To me, that scene already happened. To go back and change it would be like enforcing time travel. It’s just… wrong.

This is just how writing works for me. When the story feels right, it feels right—it feels real—and I don’t just casually change it for the sake of wrapping my book or script into a perfect, tidy package. I’m not saying that’s a writing style to which every writer should aspire. It’s just what works for me, for better or worse, and that’s that.

Okay… so if you’re against time travel, how do you feel about parallel universes?

If re-writing means time traveling through your story, then writing a branching narrative means forming parallel universes.

This, I can do. When I first start creating parallel universes, it doesn’t feel wrong. It feels plain fun. “What if Blaire lets something slip in this scene, and Amalek discovers his secret? Well, let’s find out!” As I write an alternate branch, sometimes I have so much fun that I worry I’m being indulgent. But I can allow myself to do it anyway, because I want my audience to experience an outcome catered to their own decisions for the story, and this allows both me and the player to have fun in the process.

Writing branching plot paths also allows me to discover new aspects of my characters that would have remained hidden, otherwise. For example: while writing “Serafina’s Crown,” I actively fought against making Arken a romance-able character, despite the fact he’s probably my favorite character in the series. Next, I made the mistake of allowing the player to flirt with him, as Odell, on multiple occasions. And while writing one of those flirtatious branches, I felt both myself and Arken finally cave. “Arken wouldn’t ignore a cute girl flirting with him repeatedly,” I had to admit. “He just wouldn’t.” So at last, I started writing a romance path between Odell and Arken. In the process, Arken’s emotional baggage started rising to the surface, and resulted in some great scenes. Now, out of all the other romance possibilities for Odell, Arken is probably my favorite and most meaningful option.

So parallel universes are a blast! But, um, which one’s “reality,” again? Does reality even exist anymore?

Writing branching plot paths can be exhilarating, enlightening, and altogether very rewarding for both me and my audience. Until, like a bug flying into a spiderweb, I get trapped in it.

Wait... huh?

Wait… huh?

And this is when writing branching plot paths quickly transforms from being my favorite process in the world to the most frustrating and confusing ordeal. That “reality” I so enjoyed exploring and discovering when I started writing the story starts to slip from my grasp. While writing one branch, I’m distracted by thinking about what’s simultaneously happening in another branch. “Oh, Blaire and Amalek totally trust each other right now. Except… they were at each other’s throats just a minute ago! Wait, no, that was a different plot path.” I struggle to hold all the different paths in my mind until it starts to feel like a maze. Events start to lose significance to me as I write them, because they don’t feel like reality anymore, just one of many possibilities. And then the writing process which I initially found so exhilarating becomes purely exhausting.

Writing a branching narrative is difficult, plain and simple.

The moral of my story, I suppose, is that writing a story with significant plot branches is no walk in the park. It may seem like a blast at first, and you may feel as if the universe has opened up and given you permission to do whatever you please without consequence. But if you want your full narrative to remain a significant experience from start to finish, branches and all, then maintaining your plethora of plot paths becomes a trying task, indeed.

As I continue to write large interactive narratives (Serafina’s Crown will be my third), I search for ways to ease the symptoms of emotional melancholy and logical dizziness. Sometimes, I try to focus on one plot path at a time, so that I can give it my full attention before working on another. But this doesn’t always work, because for the sake of outlining and tracking production, I need to see all the threads of my spiderweb and how they connect to each other before I continue.

Difficult… but worth it.

It’s difficult. It’s exhausting. It’s emotionally draining and technically confusing. But if you push through the difficulty, writing an interactive narrative can be one of the most rewarding creative endeavors you’ll ever experience.

 

Demo and Release Considerations

I’m very excited to demo Serafina’s Crown at the upcoming Six-Pack Demo Night at Earthbound Brewery on February 18th. Demoing one of my games will be a new experience for me. I’ve had friends play the game while I watch, which is a blast, but that’s quite different from presenting it to total newcomers in short bouts of play-time.

The challenge with show-casing a visual novel, of course, is that it’s a heavily story-based game, and most of the “playing” aspect comes in the form of reading large sections of text. So how should I present Serafina’s Crown in a way that’s quick and accessible, but still gives the player a good sense of the story and overall feel of the game?

The best plan I can formulate right now is to include a video at my demo station that provides a general idea of the story and play style – in other words, a trailer:

Then, the sections I will open for demos will be the Duma Debate sections, which involve using the Divinity Dial to pick numbers that will beat your opponents’.

I am excited to demo the game, and in addition to that, I’ve started to think seriously about my release plan for this title. I’ll be frank with any of you reading this: I don’t make enough money from my games or books combined to support myself. That’s probably no huge surprise. Although I’ve had successes here and there, I’m far from producing a massively popular hit. I don’t charge much money for my books or games, and some of them are completely free. That’s because I want my creations to be accessible to a wide range of people, and also because these days, a lot of players and readers expect to get things for free. So it’s often the only way to get exposure.

But I’m nearing a crossroads of sorts. With Serafina’s Crown, I need to start making enough money to legitimize my company as a sustainable business, or I need to focus on a full-time job (or lots more freelance work) and set this aside as more of a hobby. It pains me to say that, but otherwise I just can’t justify spending as much time and effort on projects that pay me next to nothing in return.

With my re-release of Serafina’s Saga, I added in-app purchases in the form of costumes. These have provided some revenue, but nothing significant. So that leaves me to wonder whether I should continue to add more in-app purchases, perhaps in the form of story content such as additional plot paths, or whether I should abandon that model altogether and sell my game at a set price. It’s going to be a difficult decision. And if you’re reading this as one of my players, or perhaps a fellow game developer, I hope you’ll give me your opinion.

Why Art and Business Must Intersect

The last few months have been exciting for me as a creative individual and a burgeoning game developer, because I am learning to think of my studio and my artwork as a real business.

Before you groan at the word business (sometimes it still leaves a bad taste in my mouth, too), allow me to explain why this shift in my perception has been so beneficial to both my emotional state and my artistic creations. I am going to use the term “business” in a very general sense, in that it represents any endeavor that can support its creator financially. I’ll also use the term “artist” generally to represent the creative individuals in the field of entertainment and gaming, be they visual artists, writers, designers, or even programmers.

1) Being a business lets you take your work seriously

If you’re a creative type like myself, then I’m sure you’ve encountered plenty of people in your life who sneer down at the time you spend making art. They tell you it’s fine to practice art or writing in your free time (i.e., such pastimes are just personal hobbies)–but if you want to survive in the real world, then you need to get a real job. I understand the practicality of this mantra. I’ve had to conform to it many times, myself. There’s nothing wrong with keeping your art and work separate if that balance works well for you, or if it’s simply necessary for you to get by. Surviving in the physical world means that all of us must feed, clothe, and shelter ourselves, as well as do our part to keep society as a whole functioning peacefully. To accomplish this, most of us have to perform a lot of tasks we’d rather not, and that’s okay. Such is life.

But while completing practical tasks is a significant part of living in the real world, I’m here to argue that creating art is equally important. Just as we must all support our physical bodies, so must we nourish our minds. Art allows us to do this, whether we create it ourselves, or we take time to absorb/reflect upon someone else’s work.

When you think of your artistic work as nothing more than a hobby, you’re accepting the belief system that your work is not significant beyond personal gratification. Inevitably, you let your artwork itself become trapped by that definition. If you consider it of little real importance, then you will likely not give your craft the attention and dedication it deserves.

The first step towards becoming business-minded is realizing that your artwork is valuable in the real world. Then you can state that you’re an artist with pride, rather than giggling nervously and saying, “Oh, I fiddle around with making games in my free time.” You can start to take your own work more seriously, and thus expect others to do the same.

2) Being a business forces you to work in constraints

You might look at that heading and wonder, “Is that supposed to be a good thing?” The answer is yes, working within constraints is a good thing. If you don’t understand why, I’ll do my best to explain.

A common misconception is that greater artistic freedom results in greater artwork. I’m not saying that freedom is bad; obviously, artistic freedom is incredibly important in that it allows an individual to express herself in her work. Those aren’t the sort of constraints I’m talking about. When I talk about constraints, I mean practical restrictions within your production process. For instance: a time limit, a budget, a certain number of available resources, etc. Instinctively, most of us would choose to work with fewer constraints rather than more.  However, what many people fail to realize is that working within constraints can lead to better artwork.

But why? I could probably write an entire essay on the many ways restrictions lead to better artwork. But I think that the answer boils down to this: when you work within constraints, you are forced to trim the fat from the globby mess of your artistic vision and find the true core of your creation. When you comprehend the true heart of what you’re producing, then you can focus all your energy on making it sing. And in the end, you will probably communicate your vision more clearly when you trim out all the fat that results from unlimited time and resources.

Game Jams are a great example of how working within constraints can result in great artwork. In a Game Jam, developers must try to complete a game in 48 hours, and on top of that, their game must adhere to a specific theme. You don’t get much more restrictive than that. And yet developers who have spent months trying to complete a project without success often find themselves cranking out a fantastic new game in 48 hours. I believe this is largely because they’re forced to focus on the heart of their vision and yank it out into the open.

3) Being a business brings you closer to your audience

If you’re stuck in perceiving your artistic creations as “hobbies,” you will rarely pause to ask yourself, “What can this project offer to my audience? If I’m sending a message, how do I ensure that I send it in a form my audience will understand? Which parts of my project will my audience appreciate the most, and which parts might they least enjoy?”

When you begin to function as a business, you recognize that your work has true financial worth. And at the same time, you acknowledge the importance of your audience, because in order to succeed, you must provide work that your audience values. This means being open to feedback, even if it comes in the form of scathing criticism. You must listen to your audience, taking note of what they love and what they abhor.

This doesn’t mean that you have to bend everything you create to appease the raging masses. Besides, it’s impossible to please everyone. What it means is that just like you expect your audience to value your work, you acknowledge the value of their opinions, and you use it to constantly improve your own work.

So then… is it all about making $$$?

I’m not here to say that every artist should be scrambling to make a fortune, nor even that they should prioritize making money over genuine creative expression. But I believe that art and money exist in the same world, and because we all need money to go about our daily lives, we need to find ways to harmonize artistic creation with financial sustenance. As an artist, the first step is acknowledging that your work is valuable. It is significant. And if sustaining a comfortable, physical life means slapping a dollar value on your artistic creations, then so be it.